This Policy describes:
Personal Information We Collect; How We Collect Your Personal Information; How We Use Your Personal Information; How We Share Your Personal Information With Third Parties; How We Protect Your Personal Information; Ability to Access, Update and Correct Personal Information; California Privacy Rights; Changes to the Policy; Questions About This Policy.
INFORMATION WE COLLECT
BKLYN Larder collects information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to any individual or a household (“Personal Information”). BKLYN Larder also collects non-Personal Information that cannot be linked or associated with any individual person or household. When non-Personal Information is combined with other information so that it does identify an individual person, we treat that combination as Personal Information. We may collect, use, store and transfer different kinds of Personal Information about you, which we have grouped together as follows:
Identifiers such as your first name, last name, alias, username or similar unique personal identifier, account name, loyalty card number, online identifier, and/or date of birth. Contact Information such as your billing address, delivery address, email address and telephone numbers. Financial Information such as credit or debit card information, payment details, or other payment information. Profile Data such as user name, password, details about the products you have purchased, payments you have made, and/or other details of products and services you have purchased from us in the past, purchase or product preferences, personal interests, feedback and survey responses. Audio and Visual Information such as call recordings and videos. Technical Information such as internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website and other BKLYN Larder platforms. Usage Data includes information about how you use our website and services, such as statistics regarding the opening and clicking on emails sent by BKLYN Larder and activity on the site (pages viewed, products seen, abandoned baskets, etc.). Marketing and Communications Information such as marketing campaign data, click throughs, your preferences and consent in receiving marketing from us and our third parties, email and text communications, and your communication preferences. If You Do Not Provide Personal Information. Where we need to collect Personal Information by law, or under the terms of a contract we have with you, and you do not provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with products or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
Children’s Privacy. The website and other BKLYN Larder platforms are intended for adult use only and is not directed towards children, minors, or anyone under the age of 18. If you are under the age of 13, you are not authorized to provide us with any Personal Information. If the parent or guardian of a child under 13 believes that the child has provided us with any Personal Information, the parent or guardian of that child should contact us at the email address below and to have this Personal Information deleted from our files.
HOW WE COLLECT YOUR PERSONAL INFORMATION
Information You Provide To Us:
BKLYN Larder may collect Personal Information from you that you voluntarily provide to us in various ways, including, but not limited to:
Apply to our loyalty program Place an order or purchase products from us or otherwise use our website and other BKLYN Larder platforms Call, email, text or otherwise communicate with us Register and attend an event or class Sign up to receive newsletters Respond to surveys or marketing emails Otherwise interact with the website or other BKLYN Larder platforms Information We Collect When You Use Our Services
Automated technologies or interactions. As is true of most websites, we receive and store certain types of Personal Information whenever you interact with us online. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. When you access and use our website and platforms from your mobile devices, we receive data from that mobile device. This may include your device ID, location data, IP address and device type. You may manage how your mobile device and mobile browser share location information with us, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.
INFORMATION WE COLLECT FROM THIRD PARTIES
We collect Personal Information from various third parties, including those listed below. The collection, use, and disclosure of Personal Information received from third parties is governed by the privacy policies listed on the website where the information was submitted by the user. Third parties may send their own cookies and pixel tags to you, and may collect information and use it in a way inconsistent with this Policy. Please carefully review these third-party privacy policies to understand how your information may be collected, used and disclosed by these third parties.
Third Party Service Providers. We collect Personal Information from service providers including where we operate accounts on third-party platforms, such as platforms for payment processing, shipping, email, and social media.
Third Party Advertising Partners. We collect Personal Information received from third party advertising partners, including partners who host and manage various online advertisements.
Google Analytics. We use third party cookies provided by Google Analytics to assist us in better understanding our website visitors. These cookies collect IP address and usage data, such as the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting our website. Based on this information, Google Analytics compiles data about website traffic and interactions, which we use to offer better user experiences and tools in the future. For more information on Google Analytics, visit https://support.google.com/analytics.
Third Party Cookies. We engage third-party service providers, including Google and Facebook, to serve interest based ads to you about our products and services as you browse the Internet. These third-party providers may use their own cookies tags to track your online activities and purchases in order to deliver targeted advertising based on your interests.
Your ‘Do Not Track’ Browser Setting. Some web browsers incorporate a Do Not Track (“DNT”) feature that signals to the websites that you visit that you do not want to have your online activity tracked. At this time, our website does not respond to DNT signals. Other third party websites may keep track of your browsing activities when they provide you with content, which enables them to customize what they present to you on their websites.
HOW WE USE YOUR PERSONAL INFORMATION
We will only use your Personal Information when the law allows us to. Most commonly, we will use your Personal Information in the following circumstances:
Where we need to provide products or services to you. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. Where we need to comply with a legal obligation. Purposes For Which We Will Use Your Personal Information
Our primary purpose in collecting Personal Information is to provide you the products and services that you have ordered or requested with a safe, smooth, efficient, and customized experience.
We have set out below, in a table format, a description of all the ways we plan to use your Personal Information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your Personal Information for more than one lawful ground depending on the specific purpose for which we are using your Personal Information. Please contact us if you need details about the specific lawful ground we are relying on to process your Personal Information where more than one ground has been set out in the table below.